Idents

Idents - Ident is a short for identification, it is a short sequence which is usually 20-30 seconds  long that is shown at the begging of the film to identify which film production company are associated with it. 

Lionsgate 



Cinepix Productions was the name before lionsgate, Lionsgate films came around in 1998. Lionsgate is used with well known films such as 'The hunger games', it is also used for horror films. This is the new ident for Lionsgate which came out in 2013 and it is 23 seconds long. This ident starts of with a black background and fades into what seems to be the world, the camera is skimming through the outer layer of the earth with clouds cover it. It then slowly moves into a space like background and fades into clouds which then say lionsgate.

There is a lot of darkness and different sounds that are being used, this creates tension and power throughout the ident itself. The title is very bold and grabs your attention and the music is very strong and powerful as they use drums and trumpets, also the music gets louder when the ident comes to an end.



In 1999 Lionsgate ident is completely different from the present one. As we can see this beings with a faded black screen to fireworks which swirl into the sky, and then Lionsgate films appears. This ident is simple but clear and was seen as the most popular ident shown.

Dreamworks 



Dreams works was found in 1997 and was to create animated feature films such as 'Shrek' 'Madagascar' etc. They have made sure that this dent is appropriate for children as this ident is show in most animated films.

This ident is shown as child-like as it is shown in the sky with a boy sitting on the moon, Young children love to dream and would love to be in a fancy world, therefore this ident is aimed at children as the setting of the ident is in the sky with balloons and the colours grabs the children's attention.

When looking through the two ident's that Dreamworks have created it is clear that they are both very similar as they both include the sky, the boy on the moon and the balloons and the bold lettering, the main thing that has changed would be the use of colour, the darkness of the blue has changed.

My own workwhen analysing these film idents and their companies i now have a better understanding of what needs to be included in my own ident. My film genre is horror, I will be including dark colours, for example black and red to create tension. Then i will dd the name of the production company in big bold writing for it to stand out.